This time, my friend Michelle was parked in the lot too – engine running, not budging.<\/p>\n\n\n\n
But when she saw me pull in for the second time, she finally shut off her car and started unloading her two massive dogs.<\/p>\n\n\n\n
Now, let me tell you about Michelle for a second. This woman is not<\/em> an easy target. She\u2019s got Ranger, her no-nonsense German Shepherd, and Scout, her high-energy golden retriever. And let me tell you\u2014Ranger would absolutely rip someone apart if they so much as breathed the wrong way in Michelle\u2019s direction.<\/p>\n\n\n\n And yet?<\/p>\n\n\n\n Even Michelle wasn\u2019t getting out of the car until backup arrived.<\/p>\n\n\n\n That\u2019s when I knew my instincts were dead on.<\/p>\n\n\n\n The Mystery Man<\/strong><\/p>\n\n\n\n Minutes later, the mystery man emerged.<\/p>\n\n\n\n Young guy, black t-shirt, jeans. He got out of the passenger side, stretched, then circled around and slid into the driver\u2019s seat before taking off.<\/p>\n\n\n\n Weird. But okay.<\/p>\n\n\n\n Then, the next morning?<\/p>\n\n\n\n Same car. Same guy. Same routine.<\/p>\n\n\n\n Except this time, we saw him get out holding an empty water bottle. He walked straight into the park bathroom, then came back out a few minutes later with the bottle – now full.<\/p>\n\n\n\n Michelle and I exchanged a look.<\/p>\n\n\n\n “He\u2019s living in his car,” she said.<\/p>\n\n\n\n I nodded. Seemed like the only logical conclusion.<\/p>\n\n\n\n And then I noticed something that stopped me in my tracks – he had a cell phone.<\/p>\n\n\n\n The Business Lesson You Didn\u2019t See Coming<\/strong><\/p>\n\n\n\n Let me say that again.<\/p>\n\n\n\n A man who is likely homeless, sleeping in his car, and refilling a water bottle from a public bathroom\u2026 still had a cell phone<\/strong>.<\/p>\n\n\n\n Why?<\/p>\n\n\n\n Because a phone isn\u2019t a luxury anymore. It\u2019s a necessity.<\/strong> And that got me thinking\u2014how many times have I heard a business owner say: Stop. Right now.<\/p>\n\n\n\n People will find the money<\/strong> for what they believe they need<\/strong>.<\/p>\n\n\n\n They will move mountains<\/strong> for the things they truly value. They\u2019ll cut back on groceries, pick up extra work, or make sacrifices to get what matters to them.<\/p>\n\n\n\n And if they aren\u2019t buying from you, it\u2019s not<\/strong> because they can\u2019t afford it.<\/p>\n\n\n\n It\u2019s because they don\u2019t see it as essential<\/strong>.<\/p>\n\n\n\n And that? That\u2019s on you to fix.<\/strong><\/p>\n\n\n\n Are you positioning your offer like a must-have<\/strong>, or does it feel like a nice-to-have<\/strong>?<\/p>\n\n\n\n Before You Start Second-Guessing Your Prices\u2026<\/strong><\/p>\n\n\n\n Before you start wondering if you\u2019re charging too much, or worrying about whether people will pay\u2014let\u2019s fix that<\/strong>.<\/p>\n\n\n\n \ud83d\udccc Download my Pricing Confidence Worksheet<\/strong> and get clear on exactly how to price your services with confidence<\/strong>\u2014no more guessing, no more undercharging, no more fear.<\/p>\n\n\n\n \ud83d\udd17 [Insert Download Link]<\/strong><\/p>\n\n\n\n And if you\u2019re struggling to sell, let\u2019s get real\u2014the issue isn\u2019t your price. It\u2019s your messaging.<\/strong><\/p>\n\n\n\n If you want to learn how to make your business the thing<\/strong> people prioritize, let\u2019s chat. I\u2019ll help you position your offer<\/strong> so your ideal clients don\u2019t just want to buy from you\u2014they need to<\/strong>.<\/p>\n\n\n\n![\"\"\/](\"https:\/\/lirp.cdn-website.com\/c8e9f361\/dms3rep\/multi\/opt\/SCOUT+-+RANGER+2025-1920w.png\")
<\/figure>\n\n\n\n
It\u2019s connection. It\u2019s survival. Even the homeless prioritize it.<\/strong><\/p>\n\n\n\n
\u274c \u201cPeople can\u2019t afford my services.\u201d
\u274c \u201cMaybe I should lower my prices.\u201d<\/p>\n\n\n\n